Nearly 1 week ago, Pepsi released this “tone deaf” commercial and pulled the advertisement from running on the same day. Now, that advertisement is all anyone can talk about. The brilliant part is that Pepsi has not had[…]
Not So PG: More Google Ads Showing On Objectionable and Racist Content
Google recently apologized for running advertisements on objectionable YouTube videos. Jack Nicas with The Wall Street Journal followed up by showing that ads are still showing on racist videos. This caused a huge backlash with major brands pulling[…]
Invalid Click Investigation: Click Fraud or Comparative Shopping
AdWords has a new name for click fraud and it’s “comparative shopping.” Let me start by saying I love AdWords. It is an amazingly powerful platform with very few hiccups. However, when you do encounter a hiccup, getting[…]
AdWords Location Targeting Is Not Working Like You Planned
Whether you manage your AdWords account in-house or you have an agency managing your paid search account, your ads could be serving to users in foreign countries. Chances are that you won’t be generating too many leads in[…]
Why Was My Review Extension Disapproved in AdWords?
AdWords Extensions are a great way to increase the impact of your ad without having to pay any extra fees. In fact, your ad might even be cheaper if you use ad extensions. To utilize a review extension,[…]
Remarketing to Existing Customers Is Costing You Thousands
Is your AdWords targeting strategy remarketing to existing customers? You could be squandering hundreds to thousands of dollars a month without even realizing it. If you use AdWords to remarket to all users who visit your website, chances[…]